Boost Your Walmart Sales: Advanced walmart Listing Optimisation Strategies for 2025

In the fast-paced world of eCommerce, Walmart’s listing optimisation strategies. Walmart Marketplace has rapidly emerged walmart product listing optimisation as one of the biggest opportunities for brands & sellers. With over 150 million weekly shoppers across its online & offline platforms, Walmart is becoming an indispensable sales channel for both emerging & established brands. But here’s the truth: simply listing your products on Walmart is not enough. To truly scale in 2025, you need advanced listing optimisation strategies that drive visibility, clicks & conversions.

At RootAMZ, the best eCommerce Marketplace Account Management Company, we help sellers manage their complete business operations across platforms like Walmart, Amazon & eBay. Recently, Amazon has recognised RootAMZ as an Amazon Ads Verified Partner, further validating our expertise in boosting eCommerce growth with performance-driven strategies. This blog will guide you through advanced Walmart listing optimisation strategies for 2025, while reminding sellers that RootAMZ is here to support them at every step of their growth journey.

1. Why Walmart Listing Optimisation Strategies Matter More Than Ever

Walmart Marketplace uses its own unique algorithm, similar but not identical to Amazon’s A9. Product visibility is heavily influenced by listing quality, relevancy, competitive pricing & fulfillment speed. A poorly optimized listing not only reduces visibility but also impacts your Listing Quality Score (LQS), which is a strategy’s grading system for how well your listing performs.

Why it matters:  

• Higher rankings in Walmart search results
• Better chances to win the Buy Box
• Improved conversion rates through clarity & trust
• Access to advanced ad placements & organic growth

👉 If you want to dominate Walmart Marketplace in 2025, optimizing every single element of your listing is non-negotiable.

2. Mastering Titles for Search & AI

Your product title is the first thing Walmart shoppers & the algorithm see. An optimized title balances SEO keywords with readability. In 2025, AI-driven search continues to evolve, meaning your titles must serve both Walmart’s algorithm & human shoppers.

Title best practices:  

• Start with primary keywords (product type + core benefit)
• Include brand name, size, color & quantity where relevant
• Keep it concise yet descriptive (50–75 characters works best)
• Avoid keyword stuffing, Walmart penalises over-optimisation

Example:
“Organic Green Tea Bags, RootAMZ Wellness – 100 Count, Antioxidant Rich, Natural Energy Boost”

3. Write Descriptions That Convert

A product description is not just about keywords; it’s about persuasion. Walmart shoppers often compare listings quickly, so your description should educate, reassure & drive action.

Conversion-focused description checklist:  

• Highlight key benefits of bullet points
• Address pain points & how your product solves them
• Use action-driven language (“boost energy,” “improve comfort,” “save time”)
• Include secondary & long-tail keywords naturally
• End with a call to action (“Order today & enjoy free shipping!”)

Remember, your description is where you build trust. RootAMZ’s creative content team specialises in writing descriptions that convert while staying SEO-friendly.

4. High-Quality Images & Rich Media

Images are often the deciding factor in whether a shopper clicks “Add to Cart.” Walmart allows up to 7–10 images per listing & in 2025, rich media like 360° spins, lifestyle images & comparison charts are crucial.

Image strategy:  

• Hero image with a clean white background
• Lifestyle shots showing real-world use
• Infographic images that highlight USP’s (unique selling points)
• Rich media content (videos, 3D spins) to increase engagement

👉 RootAMZ’s design team creates creative product infographics & brand store visuals that consistently drive higher conversions.

5. Optimize Product Attributes & Categorisation

Walmart uses product attributes (size, weight, color, etc.) to improve searchability & product matching. Missing attributes = lower visibility.

Optimisation tips:  

• Fill out every single attribute field
• Use correct category & subcategory placement
• Add relevant filters (color, material, size) to appear in sidebar searches

By fully optimizing attributes, you ensure your product shows up in all relevant shopper searches.

6. Keyword Research & SEO Foundations

Walmart SEO works similarly to Amazon SEO but has nuances. Use tools like Helium 10, Jungle Scout, or DataSpark to research high-volume keywords specifically for Walmart.

Strategy:  

• Focus on primary & secondary keywords in titles & descriptions
• Use long-tail keywords for niche visibility
• Monitor competitor listings for keyword gaps

RootAMZ’s Ads & Catalog teams collaborate to ensure keyword coverage across titles, descriptions, bullet points & backend fields.

7. Monitor & Improve Walmart Listing Quality Score

Walmart Listing Quality Score (LQS) is one of the most important factors in ranking. Your score depends on:

• Content completeness
• SEO optimisation
• Competitive pricing
• Inventory availability
• Customer service

👉 RootAMZ continuously audits client listings, tracks LQS improvements & optimizes accordingly to ensure maximum discoverability.

8. Scaling Results with Walmart Sponsored Ads

Organic growth alone won’t cut it in 2025. Walmart’s Sponsored Products & Display Ads allow sellers to boost visibility while maintaining control over ad spend.

Advanced Walmart listing optimisation strategies: 

• Target high-intent keywords for Sponsored Products
• Use category & competitor targeting for Display Ads
• Retarget shoppers who viewed your product but didn’t purchase
• Track ROAS & ACOS with RootAMZ’s performance reporting

With RootAMZ now an Amazon Ads Verified Partner, our advanced PPC expertise transfers seamlessly to Walmart Ads, ensuring maximum ROI on ad budgets.

9. Test, Analyse & Iterate

The best-performing Walmart sellers in 2025 are the ones that treat optimisation as an ongoing process.

• A/B test titles, descriptions & images
• Monitor conversion rate changes
• Adjust pricing & promotions seasonally
• Leverage Walmart analytics for shopper insights

RootAMZ’s integrated teams (Catalog, Ads, Design & Digital Marketing) provide continuous optimisation, ensuring your listings evolve with the market.

How RootAMZ Boosts Walmart Seller Growth

RootAMZ isn’t just about listing optimisation. As a full-service eCommerce Marketplace Management Company, we:

• Manage complete Walmart & Amazon operations
• Design Brand Stores, A+ content & premium creatives
• Handle ad campaigns, keyword strategy & reporting
• Optimize product detail pages & listings
• Provide strategic consulting for scaling globally

And now, with our recognition as an Amazon Ads Verified Partner, RootAMZ is officially trusted by Amazon itself to deliver best-in-class advertising solutions, a trust we extend to Walmart & every other marketplace.

👉 For sellers looking to scale in 2025, RootAMZ is the partner you need.

Final Thoughts

Walmart Marketplace in 2025 is a golden opportunity for brands that know how to optimize. Advanced strategies like SEO-driven titles, rich media, keyword research & sponsored ads will separate successful sellers from those left behind. At RootAMZ we don’t just optimize, we manage your complete business across Amazon, Walmart & beyond, helping you achieve sustainable growth in every marketplace.

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